The grand opening of your restaurant may prove more important than you think, especially if it is a relatively sophisticated operation. Most restaurateurs believe that they can correct problems during construction, and this is true to some extent. However, if you advertise a grand opening event that is disorganized, understaffed and disappointing, you may lose the decisive advantage of making a good impression. If your opening is successful, you can capitalize on your success by attracting a lot of customers and people who will come back.
The critical aspects of managing restaurant opening are so important that most restaurants test with a soft opening, small. If your opening is so crowded that the service is slow or the food is not up to par, many customers will not give you a second chance. Tips for a successful grand opening include:
Plan to go overboard with the staff
It is not essential to optimize your payroll during your opening event. Plan to have enough staff to make it redundant. You might expect to have several “jokers” trained in a cross-sectional way to work in different key areas.
Your staff should know where everything is, be familiar with the menus and have experience using your POS system.
Encourage a strong work ethic
Owners and managers should be highly visible. Although it is important to interact with customers, managers should spend a good deal of time behind the scenes to ensure that things work smoothly. Your future depends on how you manage your first few days, so don’t be lazy.
Invite friends and family
Inviting friends, family and associates who want your property before the official opening can provide valuable ideas for the big day.
Solicit Local Traders
You can get a great promotional boost by asking local merchants to get a taste of the menu or attend a welcome evening meeting in your bar.
Advertise on Social Media
Use social media to create interest in your restaurant by publishing a series of articles. This promotional content could include explaining different kitchens, offering a behind-the-scenes look at the restaurant and promoting the experience of your staff.